︎︎︎ Neue FM

Neue FM is a community I created that actively explores the intersections of music and design.

Each week I design and share song-inspired posters, each accompanied with music recommendations based on the song/artist that inspired that particular design. Additionally, I use the platform to host multiple playlists series, most notably an ongoing series where I collaborate on playlists with upcoming designers and highlight their creative work.

Music drives and inspires much of the work we do as creatives; Neue FM acts as a hub where myself and others can share their favorite songs, discover new tracks, and inspire each other through art and sound.

Click here to visit Neue FM and be sure to check out “In Rotation,” a genre-less, regularly-updated playlist with some of my favorite tracks at the moment!

︎︎︎ Miyazaki Eastern Spirits

Miyazaki Eastern Spirits is a canned cocktail brand inspired by Hayao Miyazaki, the Japanese director who brought the world cult-classic animated films such as Spirited Away (get it?) and Howl’s Moving Castle. Originally from Toyko, Miyazaki’s founders moved to Austin in 2015 and wanted to share their favorite spirits with folks in the US, but give them a stateside twist. As a small brand looking to sell directly to local restaurants and bars in Austin, TX, my fictional clients requested a simple design system for their brand that would attract attention without being too visually busy. Something that paid homage to their eastern roots while still appearing approachable and familiar to their US audience.

The result was a bright visual system that mixes the English alphabet with Japanese kanji and katakana, thus nodding to Miyazaki’s eastern and western inspirations. Traditional Japanese patterns wrap around cans while drink ingredients and product details sit in a boxed lockup reminiscent of bento boxes.

︎︎︎ Myluna

Myluna a subscription service looking to bring fun to women’s hygiene. In addition to providing women with a monthly set of hygiene and sex goods, the service will also provide women with customized goodie boxes including snacks, sweets, and pampering/relaxation products. With a demographic focused on college-aged students and young professionals, my client was looking for a “mature-but-playful” logomark that was minimalist and gender-neutral, as to be inclusive to all everyone; including women/non-binary folks.

Inspired by the suffix “luna,” which is latin for “moon,” the logomark is composed completely of circles and circle segments. The round, comforting shape of the mark helps Myluna feel kind and approachable, further emphasizing the brand’s commitment to inclusivity. And in addition to being a gender-neutral color, the gold color of the logomark helps enforce the essence of luxury and quality that comes with every Myluna box. Taking care of yourself should feel good and Myluna is here to help.

︎︎︎ Spotlight Events

When Costco Wholesale came to our team looking for a “premium-but-approachable” event staff to facilitate in-store marketing efforts for non-food products, Advantage Solutions formed Spotlight Events. 

As the lead designer for Club Demonstration Services (CDS), which handles Costco’s food-related marketing efforts (think “free-samples”), I led the development of Spotlight’s logo and visual system.  Using the Target’s minimalist, Swiss-inspired aesthetic as a large inspiration, our team created a visual system aimed to reflect the quality and approachability of Spotlight’s event staff. Additionally, I worked with stakeholders from CDS, Advantage, and Costco to help mold Spotlight’s brand voice.