︎︎︎ Neue FM
Neue FM is a community I created that actively explores the intersections of music and design.
Neue FM is a community I created that actively explores the intersections of music and design.
Each week I
design and share song-inspired posters, each accompanied with music recommendations
based on the song/artist that inspired that particular design. Additionally, I
use the platform to host multiple playlists series, most notably an ongoing
series where I collaborate on playlists with upcoming designers and highlight
their creative work.
Music drives and inspires much of the work we do as creatives; Neue FM acts as a hub where myself and others can share their favorite songs, discover new tracks, and inspire each other
through art and sound.
Click here to visit Neue FM and be sure to check out “In Rotation,” a genre-less, regularly-updated playlist with some of my favorite
tracks at the moment!
︎︎︎ Miyazaki Eastern Spirits
Miyazaki Eastern Spirits is a canned cocktail brand inspired
by Hayao Miyazaki, the Japanese director who brought the world cult-classic
animated films such as Spirited Away (get it?) and Howl’s Moving
Castle. Originally from Toyko, Miyazaki’s founders moved to Austin in 2015
and wanted to share their favorite spirits with folks in the US, but give them
a stateside twist. As a small brand looking to sell directly to local restaurants
and bars in Austin, TX, my fictional clients requested a simple design system
for their brand that would attract attention without being too visually busy. Something
that paid homage to their eastern roots while still appearing approachable and
familiar to their US audience.
Miyazaki Eastern Spirits is a canned cocktail brand inspired
by Hayao Miyazaki, the Japanese director who brought the world cult-classic
animated films such as Spirited Away (get it?) and Howl’s Moving
Castle. Originally from Toyko, Miyazaki’s founders moved to Austin in 2015
and wanted to share their favorite spirits with folks in the US, but give them
a stateside twist. As a small brand looking to sell directly to local restaurants
and bars in Austin, TX, my fictional clients requested a simple design system
for their brand that would attract attention without being too visually busy. Something
that paid homage to their eastern roots while still appearing approachable and
familiar to their US audience.
The result was a bright visual system that mixes the English
alphabet with Japanese kanji and katakana, thus nodding to Miyazaki’s eastern
and western inspirations. Traditional Japanese patterns wrap around cans while drink
ingredients and product details sit in a boxed lockup reminiscent of bento boxes.
︎︎︎ Myluna
Myluna a
subscription service looking to bring fun to women’s hygiene. In addition to
providing women with a monthly set of hygiene and sex goods, the service will also
provide women with customized goodie boxes including snacks, sweets, and
pampering/relaxation products. With a demographic focused on college-aged
students and young professionals, my client was looking for a
“mature-but-playful” logomark that was minimalist and gender-neutral, as to be inclusive
to all everyone; including women/non-binary folks.
Myluna a
subscription service looking to bring fun to women’s hygiene. In addition to
providing women with a monthly set of hygiene and sex goods, the service will also
provide women with customized goodie boxes including snacks, sweets, and
pampering/relaxation products. With a demographic focused on college-aged
students and young professionals, my client was looking for a
“mature-but-playful” logomark that was minimalist and gender-neutral, as to be inclusive
to all everyone; including women/non-binary folks.
Inspired
by the suffix “luna,” which is latin for “moon,” the logomark is composed
completely of circles and circle segments. The round, comforting shape of the
mark helps Myluna feel kind and approachable, further emphasizing the brand’s
commitment to inclusivity. And in addition to being a gender-neutral color, the gold
color of the logomark helps enforce the essence of luxury and quality that
comes with every Myluna box. Taking care of yourself should feel good and Myluna
is here to help.
︎︎︎
Spotlight Events
When Costco Wholesale came to
our team looking for a “premium-but-approachable” event staff to facilitate
in-store marketing efforts for non-food products, Advantage Solutions formed Spotlight
Events.