Myluna a subscription service looking to bring fun to women’s hygiene. In addition to providing women with a monthly set of hygiene and sex goods, the service will also provide women with customized goodie boxes including snacks, sweets, and pampering/relaxation products. With a demographic focused on college-aged students and young professionals, my client was looking for a “mature-but-playful” logomark that was minimalist and gender-neutral, as to be inclusive to all everyone; including women/non-binary folks.

Inspired by the suffix “luna,” which is latin for “moon,” the logomark is composed completely of circles and circle segments. The round, comforting shape of the mark helps Myluna feel kind and approachable, further emphasizing the brand’s commitment to inclusivity. And in addition to being a gender-neutral color, the gold color of the logomark helps enforce the essence of luxury and quality that comes with every Myluna box. Taking care of yourself should feel good and Myluna is here to help.