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Spotlight Events
When Costco Wholesale came to
our team looking for a “premium-but-approachable” event staff to facilitate
in-store marketing efforts for non-food products, Advantage Solutions formed Spotlight
Events.
When Costco Wholesale came to
our team looking for a “premium-but-approachable” event staff to facilitate
in-store marketing efforts for non-food products, Advantage Solutions formed Spotlight
Events.
As the lead designer for Club Demonstration Services (CDS), which
handles Costco’s food-related marketing efforts (think “free-samples”),
I led the development of Spotlight’s logo and visual system. Using the
Target’s minimalist, Swiss-inspired aesthetic as a large inspiration, our team created a
visual system aimed to reflect the quality and approachability of Spotlight’s event
staff.
Additionally, I worked with
stakeholders from CDS, Advantage, and Costco to help mold Spotlight’s brand voice.



